Struggling to manage customer communication across your various branches and dealing with a lack of coordination between teams? these challenges are common among many organizations, but the solution has become highly effective through the use of a unified number integrated with the whatsapp business API, the unified number not only makes it easier for customers to reach your business from anywhere using a single, consistent number, but it also enables you to deliver a more professional communication experience.
In this article, we’ll explain the concept of the unified number and explore the key benefits it offers to your business.

 

 

What is the unified number in Whatsapp Business API?

The unified number is a single contact number designated to receive customer inquiries from various regions within the country or even from abroad, this number often appears as a short number starting with 9200 or 800 in some countries (such as Saudi Arabia), and it is used to consolidate all calls and messages into one central point.
When the unified number is linked to the Whatsapp Business API, it becomes a smart digital communication channel. Through it, businesses can send and receive messages and calls from customers, enable automated responses, and distribute conversations to support or sales staff in an organized and automated manner.

 

Benefits of using a unified number

 

1- Easy communication with the organization:

 

The unified number service provides a simple and direct way to communicate with an organization, customers no longer need to remember different numbers based on geographic locations, whether you're in another city or even outside the country, you can always use the same number to reach the organization, making access to its services faster and easier for everyone.

 

2- Organized and unified call logs:

 

One of the key advantages of the unified number is the organization of communication processes, all calls are saved in a centralized log that covers all branches and teams within the organization, this makes it easier to review communication history with customers, track response times, and gain clearer insights into the performance of different branches and teams, it also reduces the chance of data duplication or loss and provides management with an effective tool for quality monitoring and performance evaluation.

 

3- Comprehensive support for all communication channels:

The unified number service is highly flexible, allowing customers to connect with your business using all types of phones—landlines, mobile phones, or even international calls, this feature ensures broader accessibility for your customers and helps improve their experience when interacting with your organization easily and seamlessly from anywhere.

4- Integrations that boost business efficiency:

The unified number service offers extensive integration capabilities with your organization’s technical systems, which helps enhance operational efficiency, key integrations include linking the unified number with the Whatsapp business API and Customer Relationship Management (CRM) systems, this allows for accurate collection and organization of customer data, making follow-ups easier, improving service quality, and offering a clearer overview and greater control over workflow.

5- Easy call transfers between internal teams:

 

Another important feature of the unified number is the ability to easily transfer calls between different departments and teams within the company. For example, if a customer contacts the organization via the unified number and their inquiry pertains to a specific department (such as technical support or sales), the employee receiving the call can directly transfer it to the appropriate team, this helps the customer get the needed assistance quickly and showcases the cohesion and integration of the teams within the organization.

 

6- Improved control and internal management:

 

Integrating whatsapp business API with your unified number gives you full control over your internal operations, you can monitor conversation statuses, assign tasks among team members, and ensure seamless team collaboration, all from a single dashboard.

 

In conclusion, the unified number in whatsapp business API is a strategic tool that empowers businesses to enhance their competitiveness in both customer service and digital marketing, it not only consolidates communication channels under a single number but also contributes to building a more professional and organized customer experience, with the added benefit of continuous performance tracking and improvement.