Customer retargeting is one of the most effective strategies for boosting your brand’s profits. Its main goal is to remind customers of your brand and encourage them to make repeat purchases of your products or services. Additionally, it helps you reconnect with customers who have previously visited your online store but left their shopping cart full without completing the checkout process.

Today, the number of competitors in any field far exceeds customer needs. The competitive landscape has expanded, with various promotional tactics aiming to attract as many customers as possible. As a result, it has become challenging for customers to connect with a brand on the first encounter. This is where customer retargeting becomes crucial. By repeatedly reinforcing your brand in their minds, you increase the likelihood that they’ll choose to buy from you, whether in the near or distant future.

In this article, we’ll explore all aspects of customer retargeting and how WhatsApp messages can enhance this process. Continue reading to learn more details.

Article Contents:
-Understanding customer retargeting campaigns
-How important is customer retargeting through WhatsApp messages?
-Key recommendations for successful customer retargeting via WhatsApp
-Elements that contribute to the success of retargeting efforts

What are Customer retargeting campaigns?

Customer retargeting is a marketing technique aimed at reconnecting with individuals who have previously visited your online store or website but did not complete a purchase.  This approach typically involves reaching out through targeted campaigns on different platforms. In this article, we’ll explore how to use WhatsApp messages to remind these visitors about your brand.

It’s natural that not every visitor to your online store will make a purchase on their first visit. Statistics show that approximately 90% of visitors do not complete their purchase. However, this provides you with the opportunity to collect their contact information and use WhatsApp messages to re-engage and retarget them.

What are the advantages of utilizing WhatsApp for customer retargeting?

If you’ve been relying on email or SMS for your marketing efforts, you might have noticed that these channels aren’t as effective as they once were.  there is now the strongest, least expensive, and most accurate alternative to targeting users interested in your business: WhatsApp, which more than a quarter of the Earth's population interacts with at present.

Global statistics show that WhatsApp messages boast an impressive 98% open rate, making it a top choice for enhancing customer conversions.

Here’s why incorporating customer retargeting campaigns into your marketing strategy is crucial and how it can significantly boost your results:

1-WhatsApp provides easy access to a wide and diverse customer base who are already familiar with your business, allowing you to maintain continuous communication and enhance their interactions with your brand. 
2-Tracking customer interactions and analyzing their behavior by retargeting them multiple times with WhatsApp messages helps you understand their preferences and needs. This allows you to create more persuasive sales messages for future interactions, ultimately increasing conversion rates and boosting your sales.
3-Utilizing WhatsApp for retargeting is akin to having a direct face-to-face conversation, making your campaigns more personalized and impactful. Consequently, you’ll see much higher conversion rates compared to the results from more general audience messaging.
4-Quick access to your customers who visited your store, added products to their cart, but didn’t complete their purchase. With WhatsApp messages, you can remind them of the items they showed interest in and offer exclusive deals and discounts. This encourages them to revisit your store and finalize their purchase before the items slip their mind.
5-Prompt customers to make the purchase decision by using WhatsApp to remove customers' doubts and concerns about the products or services they promote. Use this platform to provide comprehensive information throughout their buying journey, ensuring they have everything they need to confidently complete their purchase.

Essential Tips for Effective Customer Retargeting

There are some essential recommendations to consider before sending WhatsApp messages for retargeting potential customers, ensuring you achieve the best possible results:

-Retarget customers with recommendations for products similar to their previous purchases.
-Craft your WhatsApp promotional messages to be simple, clear, and engaging, ensuring that customers can quickly interact with and respond to them.
-Choose the optimal timing for reaching out to customers, ensuring it aligns with their interest in the product or service. For example, avoid promoting summer clothing during the winter months to ensure relevance and increase engagement.

Key factors that ensure the success of customer retargeting campaigns

There are several key factors to consider before sending WhatsApp messages to ensure your campaign's success and achieve its main objectives:
-Identify your target audience before reaching out via WhatsApp to ensure better purchase rates, the more specific your audience segment, the higher your chances of boosting conversions.
-Diversify your offers to cater to all your target customers, enhancing the likelihood of increased purchases.
-Set a specific time frame for your promotions to motivate customers to act quickly and complete their purchases before the offer expires.
-Leverage special events and occasions by providing exclusive offers during these times. Conversion rates tend to rise during such periods, as customers are generally more inclined to buy compared to other times of the year.