In today's world, the market has become saturated with numerous business activities, competition has become at its peak, and The pursuit of acquiring the largest share of sales in any industry is no longer left to chance.

Amidst fierce competition, the most important concern for business owners is how to increase their sales through digital platforms and achieve greater spread and reach to a larger customer base. The solution is simply to use the WhatsApp Business platform to communicate with customers, which is a correct starting point and a vital step that sets you on the right path to gaining more sales and multiplying profits.
 

If you have doubts about this, the numbers speak for themselves, and the statistics have been proven:

 

• Recently, reliance on the WhatsApp application by e-commerce companies has increased by 352%
   
• Due to its reliable messaging services, WhatsApp is now present in 180 countries around the world out of 195 countries, confirming the extensive reach you will have by using WhatsApp to market your business.
• Many business owners have reported that their sales increased by 27% after using the WhatsApp Business platform, and conversion rates improved by 20% due to accelerated customer service.
• 69% of customers prefer to purchase from companies and brands that interact with them directly via the WhatsApp Business platform, using images, messages, and various media.
• 70% of customers stated that their conversations with brands via WhatsApp positively influence their perception of the company, creating a positive mental image and impressions about it.
• 65% of customers feel more confident and comfortable using WhatsApp messages for communication compared to email. 
• More than 40 million people browse companies' business catalogs via WhatsApp monthly.
• 83% of customers use messaging apps to communicate with companies to learn about their products or services, and 75% of them make actual purchases.
• About 54% of users prefer to receive marketing communications and notifications regarding their order updates via WhatsApp messages.
• From all the above, it must be concluded that using WhatsApp to increase sales has become a necessary step to enhance your business activity, boost your sales growth, and expand your outreach efforts.
• Keep reading the article until the end to learn how to target customers through marketing campaigns using WhatsApp messages to increase sales and achieve your marketing goals

How effective is using WhatsApp messages in increasing sales?

If you still have some doubts after reviewing the WhatsApp statistics and the importance of using it in marketing and e-commerce operations to increase sales, here are some real and tangible benefits you get when activating your business account on the WhatsApp Business platform, and here are these benefits in some detail:
 

1.Surpassing traditional methods in communication and sales

The days when customers waited for hours for a response to their inquiries are over. And companies wait for customers to enter their stores to browse their products or open their email messages. WhatsApp messages have changed the rules of the game, as interactions between customers and companies are now direct and responded to in real time. Additionally, they give companies a human impression through their interactions with the audience instead of the traditional view to companies that they are focusing solely on business goals without caring about any other factors. This enhances customer trust in companies and increases their purchasing rate through WhatsApp.

 

Also, the experience of using the WhatsApp Business platform allows companies wishing to expand their business scope to benefit from automation features and scheduling seasonal campaigns at the right time. This ensures that customers receive company promotional messages and open them during the campaign season, which literally means surpassing traditional methods characterized by delayed response and lack of audience interaction with the campaign at its scheduled time.

2.Creating a unique shopping experience for customers

Today's business competition is not only about product efficiency or the quality of services provided, but it is also about customizing a comprehensive user experience that meets all their needs and exceeds their expectations. Here is where the role of WhatsApp messages in improving customer experience stands out. When customers feel that a brand listens to them, resonates with their interests, and constantly interacts with them without neglecting them, their trust in the brand doubles, and they become loyal customers.

3.Security is the gateway to massive sales numbers

The more your business provides protection and security factors to its audience, the more it becomes at the forefront of customers' choices when requesting the same service or product you offer. You can achieve the highest level of protection by adopting the "WhatsApp Business API", through a two-factor authentication step, which adds layers of additional protection to your business activity and prevents unauthorized access to your  customers’ data. This not only helps increase your sales but also enhances your business reputation in the minds of your audience, making them repeatedly accept purchases.

4.Considering the customer as a friend is the shortest way to increase sales.

Dealing with excessive formality all the time and setting many boundaries between you and your customer is no longer effective in today's business world. Human feelings and personal interactions now control the business process and make a difference in it.

 Through the WhatsApp platform, the communication process with customers is simpler and more familiar than ever before. Imagine presenting and selling your product to your friend, Remember how to address him by name, pay attention to the details of his preferences, present him with the product features that solve his problems and improve the quality of his life, , and engage in meaningful dialogue with them. All of this will inevitably lead to your product being requested, and your audience accepting purchases convincingly and happily. Marketing via WhatsApp has become like a personal marketer who talks to each customer individually.

5.Integration with various systems of your business

You can easily integrate your WhatsApp Business API account with all your systems related to your customers and your sales movement, such as the Customer Relationship Management system (CRM), and sales, helping you to constantly track and update customer data, measure their interactions with your brand, and identify their purchasing journey. All of this helps simplify the sales process and improve the results of marketing campaigns based on their response times.

6.Data is the basis for making better decisions

One of the most important benefits of using the WhatsApp Business platform in marketing campaigns is providing detailed reports and data about customer interactions and purchasing behaviors, knowing the best response times for them, and the promotional methods that succeed in attracting them. All of this helps you make informed and thoughtful decisions regarding the development of your sales strategies and the design of customized marketing strategies that suit the nature of each category of your target audience, leading to more successful sales results.

Best Ways to Double Your Sales Using WhatsApp Messages

Once you've recognized the potential of WhatsApp and the importance of leveraging it to boost and grow your sales, let's take you on a tour of the best practices to follow within the WhatsApp platform to increase sales and achieve more profits.

• Properly Add Your Brand Name

Communicating with your customers using just a phone number without displaying your brand name might harm your brand more than it helps. The doubt might seep into your audience, suspecting you as a fraudulent entity. WhatsApp Business platform from Seen allows you to add your brand name and display it alongside your logo when communicating with customers. This encourages customers to take your message seriously, interact with it, and respond to it more often.

• Activate the Green Verification Badge

This badge gives your business credibility, and all the customer needs is to feel that they are dealing directly with the official entity of the brand and receiving messages from it without any intermediaries. This will certainly prompt them to request the service or product as soon as they receive a promotional message that catches their interest.

The green badge is only granted to the official entity owning the brand, subject to procedures and conditions set by Meta. You can learn how to obtain the green badge for your WhatsApp Business account through this link.

• Address each client individually

Make the customer feel that you are there for them, ready to respond to all their inquiries. Study their interests, preferences, and past interactions with your business to offer them a personalized experience that meets their needs and encourages them to make a purchase.

You might wonder how to handle and continually follow up with each customer, especially during times of work pressure!

 This is not a problem or obstacle if you rely on a WhatsApp Business service provider. You can use chatbots that handle a large customer base simultaneously. Chatbots perform various roles such as storing customer data, responding to their recurring inquiries, and providing service outside of employee working hours. This means leaving a good opportunity for employees to deal with more complex inquiries and requests, giving the customer a seamless communication experience characterized by speed, accuracy, and coverage of all their needs.

• Use Compelling Words in Your Communication Messages

Want to achieve exceptional sales rates like never before? Look at the content you send to your customers. Promoting your products or services using WhatsApp messages is a great opportunity to capture your customers' attention and instantly gauge their reactions and responses.

Use your words to address pain points and problems that customers face, and provide them with innovative solutions through valuable content that motivates them to make a purchase, whether now or later. And don't forget that your audience-targeted message should align with your specific goal.

• Add Product Catalog

Through the product catalog integrated with WhatsApp Business platform, you can upload all the products you offer along with their images, prices, and a brief description of each product. This makes it easier for customers to browse and choose and gives them a seamless shopping experience. They can also share the catalog with their friends, which means there are new potential customers on their way to experience your products.

• Target Customers through Segmented Broadcasting

With WhatsApp Business API, you can customize your promotional message for each segment of your target audience using the "Tags" feature to target the audience interested in the product you're advertising. This boosts conversion rates rapidly without wasting any costs or effort.

 

So, relying on the WhatsApp Business platform is no longer optional in the face of companies' growing ambitions and their pursuit of expansion, increased sales, and expanding their customer base.

And here's a crucial piece of information: WhatsApp users don't just use WhatsApp from time to time; they practically live on it. The average user opens the WhatsApp application more than 23 times a day, meaning your marketing message will reach them, they'll open it, and they'll interact with it anyway. So why would you abandon such a communication channel untapped for the benefit of your sales?